We got tired of watching businesses get ripped off on energy.
So we built the supplier we always wished existed. Transparent pricing, real people, and rates that don't require a PhD to understand. That's Squid Energy.
How it started
Built by insiders who knew the system was broken.
Rana spent four years working for UK's Big Six energy suppliers. He watched businesses pay over the odds year after year — not because they had to, but because switching felt complicated and the alternatives weren't much better.
2026
Squid Energy will receive its Ofgem supply licence in 2026 and has been growing steadily ever since — entirely through word of mouth and customer referrals. No flashy ad campaigns. Just businesses telling other businesses.
"I didn't leave to start a startup. I left because I couldn't look a small business owner in the eye and tell them they were getting a fair deal."
What we stand for
Our values aren't a poster on the wall.
They're the decisions we make every day — about pricing, about hiring, about how we handle a complaint at 5pm on a Friday.
Radical transparency
No teaser rates. No hidden charges. Every penny of your bill is itemised and explained. We publish our pricing publicly because we have nothing to hide.
People, not portals
Every Squid customer gets a named account manager. A real person who knows your account, answers the phone, and actually solves problems.
Challenger pricing
We run lean. No legacy infrastructure, no bloated call centres. Those savings go straight into your unit rate — not our shareholders' pockets.
Genuinely helpful
We'll tell you if a competitor has a better deal for your situation. We'd rather earn your trust than lock you in with small print.
Long-term thinking
We're building a business for the next 20 years, not the next quarter. That means doing right by customers even when it costs us in the short term.
UK-focused
We only supply UK businesses. No sprawling international operations — just deep expertise in the British energy market and the SMEs that power it.
Our journey
Our journey so far.
Squid Energy founded with a single mission: make switching business energy as simple as changing a broadband provider.
Introduced our 48-hour switch guarantee — fully compliant with the Faster Switching programme.
Launched our no-hassle switching service. We handle all supplier notifications, meter readings, and transfer paperwork on behalf of customers.
Introduced cooling-off period transparency — every customer receives a plain-English summary of their 14-day cancellation rights at sign-up.
Rolled out proactive contract renewal reminders at 90, 60, and 30 days — so customers never roll onto a deemed rate by accident.
Over 5,000 businesses switched to Squid Energy. Average switch completed in under 48 hours with zero supply interruption.
The team
People who've been in the industry long enough to know what's wrong with it.
Ready to switch to a supplier that's on your side?
Get a tailored quote in under 2 minutes. No commitment, no hard sell.